Fast4you, a network of autonomous convenience stores founded in 2020 by Daiane Vanoni and Cristiano Vanoni, continues to expand in Brazil. With a digital franchise model, the company closed 2024 with revenues of R$ 82 million, a 70% increase compared to the previous year.
During an appearance on the Business program by BM&C News, Daiane stated that the inspiration came from observing markets abroad: “Self-service is very strong outside Brazil, especially in the United States and Europe. We decided to adapt this model to the Brazilian market, starting with condominiums.”
The business model is based on franchises, with no company-owned stores, focusing on expansion through independent entrepreneurs. Currently, the network has 400 active convenience stores and another 300 in the implementation phase, with plans to open a new unit every 24 hours in 2025.
Operations Concentrated in the Southeast, but with National Expansion
Currently, about 60% of Fast4you’s operations are concentrated in the state of São Paulo, reflecting the company’s strong presence in the Southeast region. However, the network already operates in nearly all Brazilian states, except Acre, Tocantins, and Piauí. The company also reports growth in regions like the North and Northeast.
Currently, about 60% of Fast4you’s operations are concentrated in the state of São Paulo, reflecting the company’s strong presence in the Southeast region. However, the network already operates in nearly all Brazilian states, except Acre, Tocantins, and Piauí. The company also reports growth in regions like the North and Northeast.
The operation is 100% automated, and the franchisor provides full support, including supplier negotiations and training for franchisees.
Franchise Model and Financial Viability
Joining the Fast4you model requires an initial fee, currently set at R$ 15,000, in addition to store setup costs. The investment is directed to the franchisee, while the company offers support in areas such as management, pricing, and operations.
According to Daiane, the strategy is to “facilitate access to entrepreneurship by offering a business model that is simple to implement and has low operational costs.” Franchisee profitability is assessed through feasibility analyses for each point of sale, considering logistical aspects and local market potential.
Strategic Partnerships and Impact on the Real Estate Market
The presence of these convenience stores in condominiums can increase property values by up to 10%. A recent FipeZap survey indicates that the availability of convenience stores can be a deciding factor for 30% of consumers when buying or renting a property, a finding that reinforces the viability of this model in urban centers.
Outlook and Challenges
Fast4you’s goal for the coming months is to consolidate its expansion in the North, Northeast, and Central-West regions while strengthening its presence in the corporate sector. The plan includes opening one new store per day, reaching 365 new units per year. According to Cristiano Vanoni, CFO of Fast4you, “Every 36 hours, a new unit is launched in Brazil. The goal now is to accelerate further, opening a store every 24 hours.” The initial model focused on autonomous stores in condominiums, but the expansion now includes operations in companies, gyms, and clubs.
The company faces challenges related to loss management and growing competition in the sector. “Losses are calculated and part of our planning. Monitoring technology and ongoing training help minimize risks,” explained Cristiano.
Watch the full interview at: https://www.youtube.com/watch?v=F6nETqUnqA8
